Your appearance, when you are selling is of no concern to anyone but you but to you it is vital.
People make an assessment of your character within a few seconds of seeing you. They make judgements about your intelligence, your trustworthyness and your social standing all in the blink of an eye.
Your appearence also affects your self-esteem and if your appearance is wrong you place yourself under an immediate handicap.
I know some salesmen who sell successfully despite their appearance but how much does the wrong appearance cost you?
You will never know.
Your prospect will not tell you he doesn’t like your style of haircut, your suit or tie, or your kinky boots but these things register.
They create an emotional resistance to you and consequently to your product.
Your product may be good enough to overcome this resistance but why fight the fight with one hand tied behind your back.
How should you dress then?
That is difficult to answer, but there are important guidelines that can be safely offered,
1) Dress as though you are already the successful person you wish to become, with emphasis on quality rather than flamboyancy.
2) Dress with the other person in mind. How would he expect to see a successful person like you dressed?
Then keep in mind that the majority of people who are running a business i.e. the people you are selling to, usually reach their positions in their mid or late forties, by which time their tastes are more conservative.
These are the people who will give you the success you deserve, so void insulting their sense of propriety.
Do this without sacrificing your individuality or personality, which is a dynamic force in selling.
All the above is just common sense really but another factor in this is that when you are well turned out, you know it, you feel good and when you feel good you are able to generate the next important part of your impact on the client or prospect and that is your enthusiasm.
Your smart appearance and your enthusiasm will always get you off to a good start towards success.
Success.
What is success? I’ve heard many definitions but the one that rings true for me is the one stated by Earl Nightingale:
“Success is the progressive realization of a worthy aim”.
Successful people are not people without problems – they are people who have learned how to solve their problems. They do this by setting and achieving their goals
To read all the content of my up and coming best selling book called “Success Secrets” for free go to www.successful-selling-secrets.com
